Business Studies Department

Head Of Department

Ms.Nahid Abdullah Al Shukaili

Head of BSD
Information System Management
Qualifications:Masters
Office phone: +968 25446531
Email:nahid.alshukaili@nct.edu.om

Oman’s economic and business landscape is evolving. Over the next couple of years, it is anticipated that the Sultanate will experience rapid industrialization, anchored on a diverse and well- balanced economy. Educational institutions have to be at the forefront of these transformations and the Business Studies Department (BSD) of the University of Technology and Applied Sciences- Nizwa is well-aware of what these changes entail. As its core objective, the BSD commits to provide a relevant and innovative teaching and learning environment that meets the standards, needs, demands and expectations of students, the labor market, the business sector and the society in general. It promises to inculcate its students not only with the appropriate knowledge and skill set that they should have in their arsenal as businessmen and entrepreneurs but also in imbibing time-held cultural and societal values that enables them to become responsible, dependable and competitive individuals who will positively contribute to the society. The BSD tries its best to apply modern teaching pedagogies in learning situations to make students acclimated with the newest technologies and developments in the business world whether it is in the field of accounting and finance, human resources management or marketing. To this end, all the faculty, staff and management of the BSD welcomes everyone to earn their academic degree in business and wishes all the best in their endeavors.

Business Studies Demographics

1

HOD

3

HOS

48

Total Lecturers

3202

Total Students
Business department logo

About the Department

Business Studies is one of the most sought after disciplines in the modern world reflecting the need for its graduates in most of the sectors in the economy of any nation. The curriculum is designed and developed to meet the challenges of current business environment. The department produces graduates well equipped with the necessary skills and competence to work in both public and private sectors. The Department brochure provides the basic information about the courses in Business Studies at NCT. Class assignments and specialization projects focus on putting knowledge to work. They seek to bridge the gap between theoretical models and business realities. The department is in the process of fulfilling all essential requirements to achieve the quality standards set by the Ministry of Manpower and the Oman Academic Accreditation Authority (OAAA).

Students reading in the library

Objectives

  1. To provide high quality applied and professional business education in order to produce competent, resourceful and ethical Omani business graduates in different business disciplines.
  2. To train Omani youth, and to qualify them to take up gainful employment in the public and private sectors to achieve the national goal of Omanization, by providing qualified Accounting & Management Technicians.
  3. To enable students to gain comprehensive knowledge and first-hand experience of independently operating business enterprises, by promoting the concept of self-employment, and generating entrepreneurial spirit among the Omani youth.
Students writing

Teaching & Learning Pedagogy Used

Faculty in the department use innovative, student centered teaching styles, and a range of traditional and modern methods which include the following:

  1. Traditional classroom lecture
  2. Discussion-oriented learning
  3. Brain-storming session
  4. Question and Answer session
  5. Project, assignments and case studies
  6. Seminars / Symposia
  7. Guest lectures
  8. Industrial visits
  9. On-the-Job Training
Student talking

What We Offer?

The Business programs at the Nizwa College of Technology have an enviable reputation for high quality and applicability to workplace needs. All courses are designed to equip students with lifelong learning and communication skills that help them excel in their chosen careers.

Business graduates find their skills highly sought-after by many Omani organizations. They are taught by well qualified faculty who ensure that the students gain the practical experience and theoretical and professional training they need to enter the modern business world.

Business programs range through Diploma and Advanced Diploma levels across the following specializations offered based upon GPA merit in each batch intakes.

List of Business Studies Research Papers


ID Auther Dept/Centre Research Paper / Presentation / Book Title Year
1 Dr.RenjithKumar.R.Ms. Diana Fernandez BSD Impact Of Consumer Satisfaction On Purchase Of FMCG Products In Sultanate Of Oman 2019
2 Dr.Renjith Kumar.R,Ms. Diana Fernandez BSD Impact of Customer Satisfaction on Repurchase: A Case Study of Branded Fresh Milk in Sultanate of Oman 2019
3 Dr.Renjith Kumar.R,Ms. Diana Fernandez BSD Mapping Of Fmcg Brands Using Brand Apostle Model And The Impact Of Customer Satisfaction On Its Repurchase In Sultanate Of Oman 2019
4 Radhakrishnan Subramaniam1 & Renjith Kumar R.1 BSD Impact of Reality Television Shows on Expatriate Indians in Sultanate of Oman 2015
5 Essam Hussain Al-Lawati , Renjith Kumar. R , Radhakrishnan Subramaniam BSD An Empirical Study on Factors Influencing Business Students’ Choice of Specialization with Reference to Nizwa College of Technology, Oman 2017
6 Dr. Mohammed Rafiq , Mrs. Kavitha Rajan , Mr. Radhakrishnan Subramaniam BSD A Study on Awareness of Academic Probation Among Students Community with Reference to Nizwa College of Technology- Department of Business Studies, Sultanate of Oman 2016
7 RADHAKRISHNAN SUBRAMANIAM , HARITH AHMED AL-BALHASANI & MOHAMMED ALI AL-BUSAIDI BSD DOMESTIC FUEL PRICE HIKE AND PURCHASE OF CARS IN WILAYAT OF NIZWA SULTANATE OF OMAN – A FACTOR ANALYSIS APPROACH 2019
8 Radhakrishnan Subramaniam * Mahanad Mohammed Ali Al Sabahi and Salah Saleh Al Shaqri BSD Multi-Dimensional Scaling and Brand Image Analysis of Select Consumer Durable Products Based on Consumer Perception in Wilayat of Nizwa, Sultanate of Oman 2019
9 Renjith Kumar.R, Diana Fernandez BSD Factors Influencing the Purchase Decision of Smartphone Users 2020
10 Dr. Muhammad Tahir BSD A Qualitative Study OF Pakistani Working Women’s Advancement Towards Upper Level Managerial Positions 2019
11 Muhammad Tahir, Abdul Wakeel BSD A Study of the Effects of High Performance Work System on Employee’s Proactive Behavior and Mediating Role of Psychological Empowerment among the Airline Staff in United Arab Emirates 2018
12 Dr. Muhammad Tahir, Dr. Nadeem Safwan, Dr. Abid Usman, Dr. Adil Adnan BSD Green HRM as Predictor of Firms’ Environmental Performance and Role of Employees Environmental Organizational Citizenship Behavior as Mediator 2020
13 Muhammad Tahir , Sajid Rahman Khattak, Nadeem Safwan, Abid Usman, Adil Adnan BSD The effects of PSL team characteristics and players’ performance on fans’ emotions and behavioral intention 2019
14 Muhammad Tahir BSD A QUALITATIVE STUDY OF PAKISTANI WORKING WOMEN’S ADVANCEMENT TOWARDS UPPER LEVEL MANAGERIAL POSITIONS IJARSS vol2 issue 1, Feb 2020 2019
15 Muhammad Tahir, Abdul Wakeel BSD A Study of the Effects of High Performance Work System on Employee’s Proactive Behavior and Mediating Role of Psychological Empowerment among the Airline Staff in United Arab Emirates 2018
16 Dr.Muhammad Tahir, Dr.Nadeem Safwan, Dr.Abid Usman, Dr.Adil Adnan BSD Green HRM as Predictor of Firms’ Environmental Performance and Role of Employees Environmental Organizational Citizenship Behavior as Mediator 2020
17 Muhammad Tahir , Sajid Rahman Khattak, Nadeem Safwan, Abid Usman, Adil Adnan BSD The effects of PSL team characteristics and players performance on fans emotions and behavioral intentions 2019
18 Elbert Bryan Vidal BSD An Industry Analysis on Causal Variables in Determining Relational Outcomes 2013
19 Dr. Mohammed Kutpudeen and Dr. Lenin Kumar Nooney BSD Job Satisfaction of the Teaching Staff in NCT 2015
20 Dr. Lenin Kumar Nooney BSD Comparison of Profitability, Liquidity and Credit Performance of NBO and HSBC Bank in Oman 2016
21 Dr. Lenin Kumar Nooney BSD EPS and Financial Performance Relationship- Analysis of Selected Banks in Oman 2016
22 Dr. Lenin Kumar Nooney and Mr. Bakhtawar Durrani BSD IMPACT ON ECONOMIC GROWTH DUE TO DECLINE IN CRUDE OIL PRICE IN OMAN – A YOUTH PERCEPTION 2017
23 Dr. Lenin Kumar Nooney BSD Historical Background and Growth Trends of Mutual Funds in India 2013
24 Dr. Lenin Kumar Nooney BSD RELATIONSHIP BETWEEN FINANCIAL PERFORMANCE AND WORKING CAPITAL (A CASE STUDY OF OMAN CEMENT COMPANY SAOG, OMAN) 2018
25 Diana Fernandez, Abdul Aziz Mohammed Salim Al-Riyami, Aysha Mohammed Al-Abri, Saddam Said Harib Al-Khatri and Thuraya Nasser Mansoor Al Busaidi, BSD Impact of Claim Settlement on Sales of Insurance Policies of Leading Five Insurance Companies in Sultanate of Oman 2021
26 Diana Fernandez*, Raghad Abdullah Al Hinai, Sara Salim Al Mahruqi, Sheikah Mohammed Al Sulaimani, Mithaa Nasser Mohammed Al Shukaili and Hafsa Said Al Khatri BSD Effect of Workforce Diversity on Employee Performance in a University in Sultanate of Oman 2021
27 Dr. Renjith Kumar R, Hajar Ali Salim Al Brashdi, HuriaAbdallahSalim Al Mughairi, Shamsa Abdullah Mubarak Al Rawahi BSD An Analysis of Factors Affecting Online Shopping of Homemade Foods in Sultanate of Oman 2020